Tourism has always sold a dream. A beach with perfect blue water. A safari where elephants walk through golden grass. A mountain covered in snow. A rainforest full of strange birds. A historic city where every street seems to tell a story. A quiet village where the biggest event of the day is watching the…
For a long time, fashion moved in one direction. From Paris to the world. From Milan to the world. From London, New York, Tokyo—and then eventually, somehow, to everyone else. Africa was often placed at the receiving end of that cultural pipeline. We consumed the trends. We imported the brands. We watched the runway shows….
There is a new career everyone seems to want. Not doctor. Not lawyer. Not software engineer. Not accountant. Creator. Influencer. Content creator. Brand ambassador. Digital entrepreneur. Whatever name you give it, the creator economy has become one of the fastest-growing dreams of the internet generation. Open Instagram. Someone is reviewing a restaurant. Open TikTok. Someone…
There is a strange thing that happens when you talk about Drake. People immediately start talking about the numbers. Billboard records. Streaming numbers. No. 1 albums. No. 1 singles. Spotify streams. Features. OVO. Toronto. Kendrick Lamar. The beef. The memes. The lawsuits. The internet. The women. The houses. The watches. The private jets. Everybody wants…
Africa does not have an agriculture problem. At least, not in the way we usually describe it. We have farmers. We have enormous amounts of arable land. We have sunshine. We have water in many regions. We have young people who desperately need economic opportunities. We have markets that import food while local farmers struggle…
